When you inspire, set trend and create opinion, you become a brand, a leader. India is a land that had not one, but many brands, which the world had craved for, was inspired by, had followed, had looked up to. The essence of the overall brand called "Bharat", was "to lead". What were the leads that Bharat had offered to the world? Makin sense of the essence of Brand Bharat, with "Leads From India".